Once the rice is lightly toasted, add the cumin, salsa, and water, and bring the pot to a boil.
As soon as the mixture boils, cover the pot and reduce the heat to low, cooking the rice for 20 minutes. After 20 minutes, stir the pot well and cook the rice for 5-10 more minutes, uncovered or partially covered, until all of liquid is absorbed. “Rice cooking times will vary,” says Hahn. “This is a really simple recipe, but since there are many rice variations, it is best to keep you eye on the time and check to see how it is doing. You want most of the liquid to be absorbed, but you still want it kind of ‘saucy.’”